Do more consumers use a phone book or search online?
"54 percent of Americans have substituted the Internet and local search for phone books."Source: comScore Date: 2015
Have you noticed that the phone book gets smaller and smaller every year?
It barely works as a paper weight, which is what most people use it for if they don’t throw it out.
Every year fewer people use traditional media, like the phone book, to find local businesses…
And every year, more people search online to find and research local businesses!
Are they finding your business…or competing businesses?