Do Google searches lead to real-world sales?
"18% of local searches generate sales within 1 day"Source: Google Report: Understanding Consumers' Local Search Behavior Date: May 2014
Google’s research into local search has shown that it often leads to store visits and sales.
People who are searching on their mobile phone for local businesses are more likely to be in the end stages of purchasing.
Mobile searches are the low hanging fruit for local businesses.