Do Google searches for local business lead to store visits?
"50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.”Source: Google Report: Understanding Consumers' Local Search Behavior Date: May 2014
Some business owners and marketers still aren’t sure if all the search engine buzz produces real-world results.
But Google’s research into local search behavior shows that local searchers often take action soon after they search.
This stat is especially useful because it comes from Google and all their internal data…
It’s a very reliable source, and shows that many local searches lead to store visits within a day.